Pomona Tiles' Distinguished Designer Series
The earliest reference that I have to the Distinguished Designer series is in the June 1957 issue of Art & Architecture where a two page Ponoma Tile ad announces the forthcoming release of their new "Distinguished Designer" tile series. The following text is quoted directly from this ad: "Working under special assignment from Pomona Tile Manufacturing Company, five distinguished contemporary designers —Liebes, McCobb, Bass, Laszlo, and Sheets — have opened the way for scores of beautiful new uses and applications of decorative tiles for both residential and commercial construction. The project was an interesting challenge. The results...as usually happens when the true artist applies his talent to a new medium of creativity...are totally unexpected and unprecedented. And this inspiration, in turn, should beget a great new school of ideas, from architects, decorators, and builders. The first in the series will be introduced, in full color, in the forth-coming i